Overview
Providing excellent legal advice and services, Ramsden Lawyers exceeds in performance and execution. With a forte for corporate law, they are the lawyers you can trust and rely on.
Brief
With over 17 years of experience and practice, Ramsden Lawyers are ever growing and expanding their services. By understanding their clients, they are able to produce excellent legal solutions for their queries. However, they felt an update to their current brand was necessary to help provide clients with a seamless experience and prepare them with enriching legal content. By having a newly structured website, Ramsden Lawyers can provide new content more efficiently to their audience. Here at Oliver Black, we were approached to help create a new website to reinforce their position as the top law firm on the Gold Coast. We were able to achieve this by updating and using their current brand to push it to it’s boundaries for a professional and sleek brand.
Design
By updating the Ramsden Lawyers brand, we enabled Ramsden Lawyers to be progressive, and showcase a contemporary identity for their clients.
Art Direction
Corporate Identity
Responsive Design
Digital
By creating and developing a completely new website, we have provided their online audiences with a clear coherent pathway for legal queries and services.
Analytics
Front End Dev
SEO
Strategy
A contemporary brand structure allows Ramsden Lawyers to update their information with purpose and order.
Marketing
Ramsden Lawyers marketing material was rolled out with the updated, sleek and coherent designs.
Brand Storytelling
Insights
Traffic Analysis
Our Results
| Increase in Online Presence |
Since initial launch there has been a 200% increase in user interaction, and positive user experience reported across all platforms.
| New Clients |
We met with the team to reinforce the importance of converting new site visitors into new clients and since reviewing the initial brand and digital presence, there has been a 50% increase in the conversion rate of new clients coming on board.
| Positive ROI |
Implementing the system put the time saved in daily tasks across the business at 300%, and there has been a marked reduction in errors as a result of the efficient automation.
‘We at Ramsden Lawyers have organically grown from a Commercial/Property Law firm to a Full Service firm and needed to rebrand our law practice to reflect our new model, which is a dynamic, progressive and premiere law firm. We chose Oliver Black as we were impressed at what they had achieved with other professional firms from design, digital media, brand positioning and more. For over one year now they have helped us develop not only our main brand but given each of our main areas of law an identity and helped position our legal practice as a premiere Gold Coast law firm. The creative team at Oliver Black are personable and very easy to work with and recommend them as a modern and innovative full service creative agency.’
Anthony Ramsden