Marketing

Building an Audience relevant to your product is an art form

Effective marketing is about seamless communication between your brand and intended market. At Oliver Black, we first develop an understanding about your target audience, and then strategise the best ways to reach them, helping you create a marketing plan specifically tailored to your business needs and goals.

Branded Entertainment

We communicate the unique image of your brand by creating positive connections between the brand and the program.

Brand Tracking

We doctor your brand, continually carrying out check ups, making informed decisions and prescribing changes that need to be implemented to ensure that it continues to thrive.

Brand Storytelling

Turning over the page, we go beyond the cover of your brand, harnessing the power of great storytelling to make deeper, lasting connections with your target market.

Campaigns

Through seamless integration across various media platforms, we deliver meaningful messages and target different demographics.

Channel Engagement

Together we develop understanding about your target audience, and strategise the best ways to reach them.

Communications

Using thoughtfully crafted messages and related media, we build meaningful conservations between your business and target market.

Consulting

Our expert advice will point you in the right direction, and we are there with guidance, support and advice every step of the way.

Consumer Research & Insights

We carry out research and analytics to provide you with insight into consumers and competitors.

Conversation Audit & Evaluation

By performing real-time ongoing monitoring and assessment of your communications, we help implement key changes to keep you moving in the right direction.

Copywriting

Marketing and advertising are all about engaging and persuading your audience, making compelling copywriting essential.

KPI & Reporting Development

Being well-informed is imperative for business reports and decision making, so we ensure that you have the correct KPIs to make the correct decisions.

Market Profiling

We implement market profiling to identify market trends and engage your audience in a new way.

Media Planning, Buying & Monitoring

By fusing consumer insights and media planning, our innovative formula provides seamless consistency between strategy, media buying and ongoing monitoring, taking touchpoints to the next level.

Research

We help you discover who your target market is, and uncover how they feel about your products or services.

Social Marketing Analytics

Reduce risk, increase your returns, and discover new marketing insights using our content, performance and engagement analytics.

Social Media

Online social media connects people like never before, and we help you utilise it effectively to engage and interact with your target market.

Traffic Analysis

This marketing metric provides perspective on your digital marketing performance, which we use to make informed tactical decisions with immediately effective results.

Viral Campaigns

We create far-reaching viral marketing that circulates your message, fuels your recognition and creates conversation around your brand.

Marketing Process

How we Market your product explained

Knowledge and understanding of your business will give us perspective on your digital marketing performance, which we use to make informed tactical decisions with immediately effective results. Our expert advice will point you in the right direction, and we are there with guidance, support and advice every step of the way.

Innovation distinguishes between a leader and a follower.

-- Steve Jobs --

Why Us ?

Design, like life, is forever evolving. With new trends constantly emerging, remaining true to our values while staying one step ahead of the waves of change is at the heart of what we do.

At Oliver Black we understand the evolutionary process of design, and in our commitment to innovation and expertise, we persistently develop our creative processes to keep up with the latest influences.

We believe that there’s potential for great design in everything, it’s just a matter of knowing where to look and how to find it. Driven by our passion, we channel our expertise and experience into capturing the essence of your ideas, investing the dedication necessary to transform them into captivating and meaningful design.

Contact Oliver Black to discuss what we can do for your business.

We listen

We plan

We innovate

Case Studies

Arts Centre GC

The Arts Centre Gold Coast is the premier cultural facility, bringing visual and performing arts to residents of South East Queensland.

Design

Digital

Paradigm Homes

Built around the values of trust and honesty, Paradigm Homes is a small family-run business based in Brisbane. As a small but exceptionally capable team, our combination of expert interior design skills and home building proficiencies are testament to great things coming in small packages.

Design

Digital

Strategy

USQ - Artsworx

University of Southern Queensland - Artsworx is an established and esteemed Queensland arts organisation delivering cultural experiences that inspire and enrich regional communities located in Toowoomba.

Design

Digital

Worrells

Worrells is a firm dedicated to solvency management, insolvency administration and forensic investigation. Their proprietary technology is unrivalled in their profession. They also provide a wealth of general information and current news impacting on insolvency and fraud issues.

Design

Digital

Strategy

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