Overview
WMS Solutions are a Gold Coast based BRW Top 100 Accounting Firm, providing an array of specialist services from accounting through to financial planning, and catering to both personal and business clients.
Brief
We were tasked with reinvigorating the existing WMS brand, with a complete overhaul across print, digital and video channels to showcase the team and new services in a clean and simple manner.
Revisiting and refreshing the tagline and creative, we brought these up to date to make the brand more relatable and engaging. As well as building a new responsive website with a fresh and clean user interface, we wrote and produced corporate, testimonial and cultural videos to further convey the brand’s message.
Deliverables
We revisited the tagline and creative to bring it more inline with a fresh and relative brand that user can relate to. We built a new responsive fresh & clean site as well as write & produce a Corporate video, testimonial videos & cultural video.
Design
We creatively overhauled the long-established brand, including tagline, stationery, signage, website and marketing collateral.
Art Direction
Brand Architecture
Brand Essence
Branding
Design
Print
Responsive Design
Stationery
Digital
As well as developing a responsive Wordpress site to promote online presence across all devices, we refreshed the brand’s app and produced a suite of testimonial videos and TVCs.
Front End Dev
UI/UX Design
Website Hosting
Wordpress
Our Results
| Appeal |
New refreshed online experience to showcase the diverse range of services offered shown in a more relevant light
| Online Presence |
Increase in user interaction since initial launch, positive feedback from existing and new customers.
| Unified Brand Identity |
With the creation of new stationary, we have unified the brand internally and alleviated the confusion of internal documents. All documents are now easily recognisable and self-explanatory.
‘The end result is clean, simple and well presented and has been warmly received by our existing client base and commented on by new clients that have come on board.’