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USQ Artsworx

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Overview

University of Southern Queensland – Artsworx is an established and esteemed Queensland arts organisation delivering cultural experiences that inspire and enrich regional communities located in Toowoomba.

Brief

USQ – Artsworx is a dynamic and dedicated team, who produce an annual season of high quality, innovative, artistic and cultural experiences which showcase emerging artists from Toowoomba’s University of Southern Queensland (USQ) student cohort, as well as professional guest artists and a range of community and corporate stakeholders. They attract more than 20,000 people to the USQ campus, in South Toowoomba each year.

A new website is required which showcases their capabilities, their range of exciting progressive facilities and their cultural experiences, in a coherent and logical way. This transformation will upgrade will not only update their external look digitally, but will update the facilities, and will roll out into other marketing campaigns. The website sets the president for additional work to follow. 

As the USQ – Artsworx is a project with existing, upcoming and future requirements, careful planning of the website at all levels is required. The selected agency is expected to undertake an adequate discovery phase to clearly define the objectives, information architecture, content deliverables and user stories around which the project can be adequately planned, designed, developed and managed.

Deliverables

By refreshing USQ – Artsworx website and marketing campaigns, we wanted to inject more creative life into the organisation, and bring its design execution to a more modern day approach. By doing this, it would increase the appeal across all demographics, in particular the younger demographic.

Design

In-depth research and exploration in order to craft a unique online user experience showcasing the offerings at USQ-Artsworx

Research

Design

Campaigns

Digital

Custom built online digital solution that is responsive and adaptive to all user groups and demographics.

UI/UX Design

Hosting

Responsive Web Design

Our Results

Usage

Significant increase in mobile user engagement and experience

Appeal

New refreshed online experience to showcase USQ – Artsworx diversity

Management

Easy solution for internal management of each department and content

Oliver Black have been very professional and gone above and beyond repeatedly to ensure our needs were not only met but exceeded. No task too small or too big!

We now have a more professional appearance, graphics requests are processed swiftly and efficiently, timing is never an issue, deadlines are always met. We are now on the front foot, and able to focus on improvements.

Working with professionals who are focused on the job at hand is always beneficial. Oliver Black is no exception; they deliver on their promises – on time – beyond expectations.

Mark Millett – Manager, USQ Artsworx | University of Southern Queensland