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Paradigm Homes

Oliver Black Case Study: Paradigm Homes digital

Overview

Built around the values of trust and honesty, Paradigm Homes is a small family-run business based in Brisbane. As a small but exceptionally capable team, our combination of expert interior design skills and home building proficiencies are testament to great things coming in small packages. It’s because we know the hard work and effort it takes to transform a great house into the perfect home that we are committed to helping you through every step of the process, from choosing a location to coordinating paint colours. We pride our company on being open and transparent, and we are dedicated to providing an optimal service you know you can trust.

Brief

Paradigm Homes were seeking a new direction, both in print and digital realms to accurately portray the offerings of the business. Requesting a clean and modern approach that would stand the test of time and pull all elements together coherently.

Deliverables

We developed a full creative solution for both print, digital and signage. This was done through creating a fresh, light and clean brand reflective of the client’s approach to construction and their attention to detail in the finished product. We developed a unique customer engagement section to follow your own build online and finished off the brand with a TVC.

Design

In-depth market research into existing business and model to ensure that the solution we proposed worked for the client and market.

Research

Solution

Design

Digital

Custom built online digital solution that is responsive and adaptive to all devices and user groups. We built a custom portal for new and existing clients to showcase the step by step process of there home build.

UI/UX Design

Hosting

Wordpress

Strategy

Online assessment of current brand position & outlined SEO strategy with measurable outcomes.

Analysis

Brand Positioning

SEO

Marketing

We crafted a video to capture the unique aspect of Paradigm Homes approach to the finished product. As well as a suite of honest photos to show the attention to detail.

Consulting

Video

Photography

Our Results

Online Presence

Increase in user interaction since initial launch, positive feedback from existing and new customers.

ROI

As a result of the entire refresh process, we continue to see the overall value in working closely with Oliver Black for all our existing and explorational brand ideas and concepts.

Engagement

Custom solution for each client and unique personal portal to follow the build, has been really well received and unique to the market. Capitalises on our build process of being at the forefront of development.

Paradigm TVC

We crafted a video to capture the unique aspect of Paradigm Homes approach to the finished product. Ensuring the focus is on the Quality of build and aspects provided. 

“Oliver Black’s attention to detail and the delivery of their service is second to none. The responsiveness to changes is incredible as its clear the team is focussed on delivery results and are in it for the long haul.

Joel Davis – Managing Director, Paradigm Homes