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Gold Coast Titans

OB Case Study: Gold Coast Titans

Overview

The Gold Coast Titans are a professional Australian rugby league football club. Based in Queensland, the club plays in Australia’s elite National Rugby League premiership.

Brief

The Titans approached us with a broad design brief, including the development of a creative campaign for the 2014 season that could be utilised across design and digital platforms both internally and externally.

We refreshed the image of the Titans, creating a modern, clean and competitive look for the new season and strategising a seamless rollout across all brand, digital, web and social channels. The creative new season campaign showcased the realness and essence of the club, focusing on the character of the team to shed a different light on the Titans and Rugby League as a whole.

Design

We developed ideas and conceptualised the new season campaign, rolling out an accompanying branding suite to support and enhance the vision.

Art Direction

Branding

Campaign

Digital

The campaign we created spanned across the whole organisation, effectively employing social media channels and digital marketing avenues to increase exposure and spread the word.

Social Media Integration

Advertising

Analytics Review

Strategy

Extensive online assessments of current brand positions with our specialist measured software enables us to keep track of where the brand is at, meaning we can implement any necessary changes to the outlined SEO strategy and maximise results.

Analysis & Reporting

Brand Positioning

Advertising Strategy & Campaign Planning

Our Result

Increase in Online Presence

The new campaign has secured the Titans a tangible and relatable online presence, offering site users a different approach and a more real connection with the club.

Measured ROI

Spanning the length of a season, the creative campaign reinforced the belief of existing fans and helped encourage support for the club.

Team

The Titans really embraced the look and feel of the campaign, which conveyed the more emotional side of the club and game, bringing the team closer to the community of supporters.

“A nice execution that accurately reflects the club and position while breathing some life into the team moving into the new season.”